Geely acquired Volvo in 2010
Geely Holding Group completed the acquisition of Volvo from Ford Motor on 2010, which translated on bringing Volvo’s expertise into the brand.
The key to Geely Holding’s success in globalisation has always been “integrated development” which is best showcased by the Group’s acquisition of Volvo in 2010. Over the past decade, the Geely Volvo partnership has gone from being questioned to admired, from being revitalised to becoming a leader. The collaboration between Geely and Volvo has become a fundamental case study for top business schools around the world including Harvard, CEIBS, Lyon, Peking, Tsinghua, Zhejiang, Fudan, and others.
Investing over 100 billion RMB over the past decade, Geely Holding’s subsidiary Geely Auto Group has established a global network of five global research centers and five global design studios, developing new products based on four modular vehicle architectures, SPA, CMA, BMA, and PMA. In 2020, the Geely Auto brand officially entered into the Innovative Geely 4.0 era with the release of its “CMA Super Matrix” and plans to launch a full range of modular architecture based models. Since its establishment, Geely Auto has sold more than 9.6 million vehicles and is set to reach the historic milestone of 10 million vehicles in the second half of 2020.