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Stefan Sielaff to be Appointed as Vice President of Global Design at Geely Auto Group

·       Sielaff to succeed Peter Horbury, who is appointed Senior Vice President of Design at Group Lotus

2021 September 6th, Gothenburg/Hangzhou. Stefan Sielaff has been appointed Vice President of Global Design at Geely Auto Group (Geely). Stefan succeeds Peter Horbury, who joins Group Lotus as Senior Vice President of Design.

Stefan, who will be based in Gothenburg, Sweden, brings over 30 years of car design experience to Geely and will oversee the Geely Auto Group portfolio of brands including Geely Auto, Lynk & Co, and Geometry, etc and will also support the development of premium EV brand, Zeekr. Stefan has previously worked at design studios at Audi, Mercedes-Benz, and Volkswagen Group, etc. In 2015, Stefan became the Director of Design for Bentley Motors.

Peter Horbury has made considerable contributions to Geely Auto Group’s development. Peter joined Geely Auto Group in 2011 as Executive Vice President of Design where he created the Geely 3.0 era of products which introduced a confident design language that helped to redefine Geely globally. Through the creation of a network of global Geely Design studios in Sweden, Spain, China, and the USA, Peter was able to support the development of the Lynk & Co, Geometry, and Zeekr brands, all of which have gone on to achieve considerable success.

Mr. Andy An Conghui, Geely Holding Group President and CEO of Zeekr Technology said: “We are highly appreciative of Peter Horbury’s contribution and dedication to Geely over the past decade. Peter led one of the most creative global teams in the automotive industry and helped Geely to redefine its brand image globally. At the same time we also warmly welcome Stefan Sielaff to the Geely family, we believe that his years of design experience will further enhance Geely Auto Group's portfolio of brands with the ultimate goal of providing the best products to consumers.” 

About Geely Auto Group

Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). The group manages several leading brands including Geely Auto, Lynk & Co, Geometry and Proton Cars.

The group employs more than 50,000 people, operates 12 plants, five global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry, and Frankfurt. The Group also boasts five global design studios in Shanghai, Gothenburg, Barcelona, California, and Coventry respectively with over 1000 members of staff in total. The Geely Auto brand has been listed on the Hong Kong stock exchange since 2005.

In 2020, the brands under Geely Auto Group (Geely Auto, Lynk & Co, Geometry, PROTON) management sold over 1.43 million units, with Geely Auto retaining its position as the best-selling Chinese brand for four consecutive years, Lynk & Co setting a new sales record for six consecutive months, a revitalized PROTON growing 8.8% in spite of a global pandemic, and iconic British brand Lotus seeing retail sales rising 4% globally.

The controlling shareholder in Geely Auto is Zhejiang Geely Holding Group (ZGH), which is also the parent company of Volvo Car Group, Geely Commercial Vehicles Group, Geely New Technology Group, and Mitime Group. Zhejiang Geely Holding Group is committed to vigorously pushing the development of world-renowned automotive and mobility technology brands providing high-quality products in multiple market segments to meet different levels of consumer demands. 


For more information please refer to http://global.geely.com


About Zeekr


Zeekr is a new electric mobility technology and solutions brand satisfying the global demand for premium electric vehicles. Zeekr is creating a fully integrated user ecosystem with innovation as a standard. The brand utilizes Geely’s leading Sustainable Experience Architecture (SEA) and includes its own battery technologies, battery management systems, electric motor technologies, and electric vehicle supply chain support.


For more information regarding Zeekr please refer to the official website at https://zeekrlife.com/